Vault-level protection wherever you are.
Always-on peace of mind for your watch.
OUR BELIEF
Your luxury watch represents cherished milestones, yet the threat of theft often keeps it locked away. Saef restores your peace of mind, giving you the freedom to wear your timepiece with absolute confidence.
a new standard
Saef is the new protection standard for luxury watches.
Effortless, whenever, wherever, forever.
Your luxury watch can finally be lived-in whenever you want. The Saef protection ecosystem goes wherever you go, integrated seamlessly via an invisible, always-on protection hardware, and easily accessible on your phone with the Saef app.
The new luxury protection standard.
Saef embeds an invisible layer of data intelligence into luxury watches without altering them, respecting craftsmanship and heritage of the watchmaker, while creating new opportunities for servicing and deepening the customer-brand relationship.
Tamper-proof, real-time data verification.
A new foundation for certainty: by embedding tamper-proof data and real-time verification directly into luxury watches, Saef provides a data-backed audit trail that satisfies the world’s most rigorous insurers and collectors.
the saef platform
Embedded hardware
Saef is integrated directly into luxury watches, tamper-proof, and always on. No buttons. No charging behaviour required. Protection that operates in the background.
Seamless integration
Saef weaves invisible intelligence into timeless luxury watches. Non invasive, no permanent change, isolated from the movement of the watch: enhancing the life of the watch and the bond between brand and owner.
Convenient
Phone App
The Saef app gives you control and peace of mind: real-time location and status information of your items. Right there when you need it, staying quietly out of the way when you don’t.
Data & Intelligence
Saef provides you with real-world usage insights, opening up new opportunities for servicing and long-term value protection while keeping your privacy as our highest priority.
Who we are
Built by the best engineers, entrepreneurs, and watch enthusiasts.
Founded by Timothy Scheek and Michel Pais, Saef is led by Timothy and Max van den Berg (known for the Mayht-Sonos acquisition). Supported by experienced advisors and a multidisciplinary team across engineering and product, the team approaches watch protection as a system-level challenge to engineer a truly peerless solution.
Our team
Leadership
CEO & Founder
CCO & Co-founder
Advisors
Founder & Advisor
Advisor: Ex Mayht. Patents, Product UX.
Advisor: CEO Trustoo. SaaS org expert.
Engineering
Highly skilled and experienced HW architect. Previously: Quantum computer scale-up.
One of the few PHD RF power harvesting engineers in the world.
Highly innovative firmware engineer with a software background.
The fastest and most creative HW engineer Timothy has ever met. Ex Mayht/Sonos.
Expert manufacturing. 25 years of experience. Responsible for mass production of the smallest components.
Others
Invisible always-on peace of mind for your luxury watches.
early access
Sign up to join the early access list
Saef will launch in close collaboration with select partners. Apply for early access below.
Contact us
Partnerships & Corporate enquiries
For luxury brands, insurers, and strategic partners interested in exploring Saef integration.